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These are Primigi boys and Primigi girls european kids shoes for baby/infant, kids, tweens and teens in all the greatest fashion styles and designs available.
Primigi Philosophy. Freedom and well-being made to measure for children. Primigi has always been highly committed to the most demanding consumers of all: children. Furthermore, it has always been their intention to be a benchmark for quality, reliability, research and design. PRIMIGI shoes have been created with children in mind - children all over the world - who grow, change and are projected towards the future.
Fine shoes to look at and to wear, built for the well-being of our small and tireless little explorers, leaving them free to run and jump, while protecting them and accompanying them on their extraordinary adventure, called life.
Primigi History. On millions of children's feet for thirty years. IGI was founded in the early sixties and soon made headway as a firm specialised in children's footwear, and in particular for toddlers' first shoes. With the creation of the brand name PRIMIGI in 1976, IGI consolidates its leadership in the sector as a manufacturer of high quality footwear that is carefully designed for children's well-being, while also paying particular attention to current trends and fashion with a design that is all-Italian.
As years go by, parents and children become more demanding and PRIMIGI extends its collections beyond those targeting toddlers (0-2 years) and pre-school children (3-5 years) to develop new lines for schoolchildren (6-10 year olds).
Each line has its own marked personality and patents which respond to the specific needs of each age group. Finally the price/quality ratio is another element that has led PRIMIGI to be the most popular brand with Italian mothers. In May 2001 PRIMIGI became part of the IMAC Spa Group, a European market leader.
The PRIMIGI brand, with its background of experience and specialisation in the production of high quality children's footwear, now acquires the capacity for technological innovation inherent in this Group. PRIMIGI is set to become the most popular Italian brand in the world.
A specialist in new ideas. PRIMIGI is well known by mothers and children as a specialist in children's footwear. For thirty years now, PRIMIGI has focused its activity on this type of product in order to guarantee the highest quality and maximum reliability.
PRIMIGI has an in-depth knowledge of the specific needs of each age group and accompanies the child's development from his very first steps to the age of 10 years approximately (even though sizes are available up to 40), with carefully researched solutions in anatomical conformation.
All models have been designed down to the very last detail to ensure that they are tough, flexible, light-weighted, well-aired and comfortable. Apart from comfort and well-being PRIMIGI pays great attention to style, by proposing the latest fashion trends for a wide variety of occasions, ranging from sports activities, playtime and school.
Unmistakable style. There can be no doubt as to the design content of Primigi children's shoes: a taste for detail that is typically Italian, a passion for beautiful materials and an accurate research aimed at satisfying the practical requirements of today's children. Each model is fruit of a great tradition combined with international fashion trends. More important still, these models derive from a capacity to reinterpret fashion, styles and colours with the eyes, spontaneity and imagination of modern children.
Choosing Shoes. Step by step advice from Primigi
12-14 MONTHS. JUST ABOUT WALKING... Half crawling and half walking, this is the age of the very first discoveries. Now is the time for his first pair of shoes that must be safe and reliable enough to take him through this exciting experience, just like Mummy and Daddy. Which is the best pair to choose?
15 MONTHS - 5 YEARS. FEET THAT ARE ALWAYS ON THE GO He has now learnt to walk and is ready to face new adventures. His little body is getting stronger and so his footwear must be fit to stand up to some rough treatment. Running, jumping and exploring the world... Which are the right shoes for the liveliest and most active feet?
6-10 YEARS. I WANT TO CHOOSE JUST LIKE GROWN-UPS DO Growing feet are livelier than ever before. Kids now know what they want and are starting to demand it: This is a clear sign they are growing up and parents should listen. But as well as being smart, good shoes must also safeguard your child's well-being.
